Agave
Diageo Wins the Agave Lawsuit as Its Tequila Sales Slide
A federal judge dismissed the “100% agave” class action against Casamigos and Don Julio. In the same season, both brands posted their worst US sales declines on record.
AGAVE
Tequila, mezcal, the agave map, the tax fight, California grows north.
Agave
The Celebrity Tequila Reckoning
The category's boom years are over. Tequila is slowing, the shelves are crowded with famous names, and the brands that survive will be the ones built on distilling, not distribution.
Agave
California Grows Agave
A state law set the machinery for a California Agave Commission in motion. The industry cannot agree whether it wants one.
Agave
Mezcal's Tax Fight
A 53 percent excise tax is strangling Mexico's artisanal distillers. The industry wants the tax redesigned around how the spirit is made, not how strong it is.